Comments on: Social Media: On Brand? On Spirit! http://www.moneysmith.com/2008/11/social-media-on-brand-on-spirit/ Marketing Communications in the Age of New Media Wed, 10 Mar 2010 03:18:04 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Gary Moneysmith http://www.moneysmith.com/2008/11/social-media-on-brand-on-spirit/comment-page-1/#comment-255 Gary Moneysmith Mon, 24 Nov 2008 02:44:19 +0000 http://www.moneysmith.com/?p=40#comment-255 Tim: You're correct. My hope is that through interactions in social media, normal conversations can occur reinforce and EXTEND the brand to touch people in a more human way. My fear is that many people in communications are afraid of social media; they're afraid to say something that's not a message point. Tim: You’re correct. My hope is that through interactions in social media, normal conversations can occur reinforce and EXTEND the brand to touch people in a more human way. My fear is that many people in communications are afraid of social media; they’re afraid to say something that’s not a message point.

]]> By: Tim Laubacher http://www.moneysmith.com/2008/11/social-media-on-brand-on-spirit/comment-page-1/#comment-254 Tim Laubacher Mon, 24 Nov 2008 02:28:50 +0000 http://www.moneysmith.com/?p=40#comment-254 This is certainly an interesting way to think about what sort of ideas are expressed through social media. But I personally feel that rather than saying "let's be on spirit so we don't feel confined to being on brand" it's more important to expand our thinking of what "on brand" can be. When I read your post, I couldn't help but think that your definition of "on spirit" is probably what "on brand" is meant to be anyway. So perhaps the real point is, you can't control people's reactions to the messaging that you put out there, but if you fully understand what it means to be on brand, you shouldn't have any fear. That's just my take on the matter. This is certainly an interesting way to think about what sort of ideas are expressed through social media. But I personally feel that rather than saying “let’s be on spirit so we don’t feel confined to being on brand” it’s more important to expand our thinking of what “on brand” can be.

When I read your post, I couldn’t help but think that your definition of “on spirit” is probably what “on brand” is meant to be anyway. So perhaps the real point is, you can’t control people’s reactions to the messaging that you put out there, but if you fully understand what it means to be on brand, you shouldn’t have any fear.

That’s just my take on the matter.

]]> By: Jim Canterucci http://www.moneysmith.com/2008/11/social-media-on-brand-on-spirit/comment-page-1/#comment-253 Jim Canterucci Mon, 24 Nov 2008 02:16:52 +0000 http://www.moneysmith.com/?p=40#comment-253 Gary, This is such a great way to think about it. It provides a guideline with great flexibility and allows the individual to be innovative in applying the brand in the interaction. Jim Gary,

This is such a great way to think about it. It provides a guideline with great flexibility and allows the individual to be innovative in applying the brand in the interaction.

Jim

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