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	<title>Comments on: Social Media: A Marathoner&#8217;s Mentality</title>
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	<link>http://www.moneysmith.com/2009/02/social-media-a-marathoners-mentality/</link>
	<description>Marketing Communications in the Age of New Media</description>
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		<title>By: MLDina</title>
		<link>http://www.moneysmith.com/2009/02/social-media-a-marathoners-mentality/comment-page-1/#comment-516</link>
		<dc:creator>MLDina</dc:creator>
		<pubDate>Wed, 04 Mar 2009 19:52:44 +0000</pubDate>
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		<description>Great analogy. I think there are a lot more sprinters in social media trying to sign up for marathons. If you really want to be successful, you have to set yourself up to stay that way.</description>
		<content:encoded><![CDATA[<p>Great analogy. I think there are a lot more sprinters in social media trying to sign up for marathons. If you really want to be successful, you have to set yourself up to stay that way.</p>
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		<title>By: Lara Kretler</title>
		<link>http://www.moneysmith.com/2009/02/social-media-a-marathoners-mentality/comment-page-1/#comment-514</link>
		<dc:creator>Lara Kretler</dc:creator>
		<pubDate>Thu, 26 Feb 2009 18:58:14 +0000</pubDate>
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		<description>I like this analogy too - I&#039;m no marathoner but I can definitely appreciate the training needed to get there, as I have done the whole &quot;couch to 5K&quot; routine a number of times. 

That&#039;s another similarity too - there are great training programs available online for beginner runners and wannabe marathoners, just as there are a myriad of resources available for social media newbies. In both cases it&#039;s about finding the info you need, doing the training/ learning, and sticking with it until it starts to feel good.</description>
		<content:encoded><![CDATA[<p>I like this analogy too &#8211; I&#8217;m no marathoner but I can definitely appreciate the training needed to get there, as I have done the whole &#8220;couch to 5K&#8221; routine a number of times. </p>
<p>That&#8217;s another similarity too &#8211; there are great training programs available online for beginner runners and wannabe marathoners, just as there are a myriad of resources available for social media newbies. In both cases it&#8217;s about finding the info you need, doing the training/ learning, and sticking with it until it starts to feel good.</p>
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		<title>By: Gary Moneysmith</title>
		<link>http://www.moneysmith.com/2009/02/social-media-a-marathoners-mentality/comment-page-1/#comment-513</link>
		<dc:creator>Gary Moneysmith</dc:creator>
		<pubDate>Tue, 24 Feb 2009 21:00:14 +0000</pubDate>
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		<description>Andrea: Not to be coy, but I think the proverbial &quot;race day&quot; is the point you reach when you&#039;re adequately comfortable with your preparation and readiness.  It&#039;s the day you wake up and say, &quot;You know what?  I&#039;m feeling pretty good about this running/social media stuff.  Let me at it!&quot; Soon after, you get a read on what&#039;s working/not working and how to be even better moving forward.  My hope is that it&#039;s a positive, addictive cycle.</description>
		<content:encoded><![CDATA[<p>Andrea: Not to be coy, but I think the proverbial &#8220;race day&#8221; is the point you reach when you&#8217;re adequately comfortable with your preparation and readiness.  It&#8217;s the day you wake up and say, &#8220;You know what?  I&#8217;m feeling pretty good about this running/social media stuff.  Let me at it!&#8221; Soon after, you get a read on what&#8217;s working/not working and how to be even better moving forward.  My hope is that it&#8217;s a positive, addictive cycle.</p>
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		<title>By: Andrea Hill</title>
		<link>http://www.moneysmith.com/2009/02/social-media-a-marathoners-mentality/comment-page-1/#comment-512</link>
		<dc:creator>Andrea Hill</dc:creator>
		<pubDate>Tue, 24 Feb 2009 17:46:13 +0000</pubDate>
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		<description>Another insightful post, Gary!  I like the idea that it&#039;s incremental improvements that prepare you for race day -- but I suppose my one question in the analogy is: what IS race day? It&#039;s not that you are working towards an ultimate goal, right?</description>
		<content:encoded><![CDATA[<p>Another insightful post, Gary!  I like the idea that it&#8217;s incremental improvements that prepare you for race day &#8212; but I suppose my one question in the analogy is: what IS race day? It&#8217;s not that you are working towards an ultimate goal, right?</p>
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