TV & Social Media Integration
NBA All-Star Game
During the 2009 NBA All-Star game, television station TNT offered basketball fans a treat with their online “TNT OT Extra” website that delivered multiple, simultaneous video streams alongside an integrated Facebook update feed. Visitors had the option to see updates from only their friends or from the general public.
I love the idea of making events (be they presidential debates, the inauguration or athletic events) a communal experience.
The only thing TNT could do better would to give people the option to select from a list of various audio commentaries: comedian (Chris Rock), coach (Bill Walton), legend (Kareem Abdul Jabbar), musician/actor (Jamie Foxx), international experts, etc. C’mon, this would be fun. Imagine a watching The Masters golf tournament with Triumph, the Insult Comic Dog doing the commentary. I’d pay for that!
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