What Should I Tweet About?
These are the five words usually uttered Twitter by virgins who WANT to get started, but don’t know WHAT to say. The answer “you can say anything” is less than helpful. So here’s my advice: pretend you’re a radio deejay. Yep, go old school media to figure out what to say on new school Twitter.
Just imagine if you had control of a radio station microphone, what would you say? Most DJ’s fill the airwaves with a mix of relevant news, jokes, personal stories, event happenings, sports scores, listener calls, contests, trivia and commentary on current events. They don’t simply drone on about one thing all the time. They mix it up with some unique balance that their listeners enjoy and value.
Same goes for your Twitter channel — mix it up with some “inside scoop” comments on your business. Post a link to some interesting article that affects your industry/city. Add comments to the posts of other people just like you’d chat with them on the street. Joke around a bit and share some harmless, personal tidbits. Above all, be authentic and human. Seriously, no one wants to hang around with a robot who is obviously just trying to sell widgets.
It’s amazing how much you can convey and learn with 140-characters. So get started and HAVE FUN!
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Comments
Jamie: Sorry to hear of your recent passing then ;-> But seriously, Paul Harvey is a GREAT example of someone who could entertain which weaving advertising into the mix in an acceptable manner. He was the absolute master of it — his audience absolutely expected him to wax eloquent about BOSE (et all) and then move on to the next story. So who is the Paul Harvey of Twitter?
Jamie on April 2, 2009 @ 3:53 pm
Gary – love the analogy. I think I’m Paul Harvey (”and that’s the rest of the story…”) because I’m always going beyond the 140 charac limit and having to condense.