Comments on: Setting Social Media Up for Failure – Don’t Advertise http://www.moneysmith.com/2009/05/setting-social-media-up-for-failure-dont-advertise/ Marketing Communications in the Age of New Media Wed, 10 Mar 2010 03:18:04 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Scott http://www.moneysmith.com/2009/05/setting-social-media-up-for-failure-dont-advertise/comment-page-1/#comment-526 Scott Thu, 14 May 2009 14:07:56 +0000 http://www.moneysmith.com/?p=267#comment-526 Amen. Although I can't say I'm shocked, when we launched our social media campaign for http://www.clevelandideas.com, we got decent traffic via Twitter, FB, etc., but when the article hit the front page of the Plain Dealer and when we started doing radio spots and outdoor, traffic over tripled. Despite those PR and advertising driven spikes, we've had over 50% of the traffic coming from social media sites. Even if I attributed all the direct traffic (no source) to PR and advertising, social media still holds its own with those two traditional marketing methods. Amen. Although I can’t say I’m shocked, when we launched our social media campaign for http://www.clevelandideas.com, we got decent traffic via Twitter, FB, etc., but when the article hit the front page of the Plain Dealer and when we started doing radio spots and outdoor, traffic over tripled. Despite those PR and advertising driven spikes, we’ve had over 50% of the traffic coming from social media sites. Even if I attributed all the direct traffic (no source) to PR and advertising, social media still holds its own with those two traditional marketing methods.

]]> By: Venny http://www.moneysmith.com/2009/05/setting-social-media-up-for-failure-dont-advertise/comment-page-1/#comment-524 Venny Mon, 04 May 2009 15:38:13 +0000 http://www.moneysmith.com/?p=267#comment-524 Gary, nicely stated. I'm getting really tired of folks thinking a blog, FB page, or Tweet stream will "solve" their needs. It's way more complicated that any one of those things and certainly takes more patience than most will afford it. Even those of us "in the business" need to remind ourselves that nothing can substitute a solid marketing strategy and plan. Nothing. Gary, nicely stated. I’m getting really tired of folks thinking a blog, FB page, or Tweet stream will “solve” their needs. It’s way more complicated that any one of those things and certainly takes more patience than most will afford it.

Even those of us “in the business” need to remind ourselves that nothing can substitute a solid marketing strategy and plan. Nothing.

]]> By: John http://www.moneysmith.com/2009/05/setting-social-media-up-for-failure-dont-advertise/comment-page-1/#comment-523 John Mon, 04 May 2009 15:20:26 +0000 http://www.moneysmith.com/?p=267#comment-523 Great points Gary! Balance is key. It helps to have a good blend of traditional, social media, and search engine marketing. Great points Gary! Balance is key. It helps to have a good blend of traditional, social media, and search engine marketing.

]]>