Comments on: Social Media Success Story: 31 Days of the Dragon http://www.moneysmith.com/2009/06/social-media-success-story-31-days-of-the-dragon/ Marketing Communications in the Age of New Media Wed, 10 Mar 2010 03:18:04 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Jay Martin http://www.moneysmith.com/2009/06/social-media-success-story-31-days-of-the-dragon/comment-page-1/#comment-677 Jay Martin Tue, 04 Aug 2009 20:22:27 +0000 http://www.moneysmith.com/?p=408#comment-677 Those are amazing stats. Can you imagine some of the impression numbers being generated by the newest generation of microbloggin services and aggregators. Companies that got an early start have a clear advantage when it comes to tested campaigns and reliable bloggers. As the amount of companies leveraging social media increases so will blogger income, or at least some of them ;-) Those are amazing stats. Can you imagine some of the impression numbers being generated by the newest generation of microbloggin services and aggregators.

Companies that got an early start have a clear advantage when it comes to tested campaigns and reliable bloggers. As the amount of companies leveraging social media increases so will blogger income, or at least some of them ;-)

]]> By: nick http://www.moneysmith.com/2009/06/social-media-success-story-31-days-of-the-dragon/comment-page-1/#comment-653 nick Thu, 04 Jun 2009 02:58:31 +0000 http://www.moneysmith.com/?p=408#comment-653 i think the key here was the time they put into knowing the bloggers. the play is leveraging networks which have voluntarily formed - those of the bloggers. people CHOOSE to consume this content - they form their own community. by encouraging messaging and each contest to be catered to the individual segments, the message resonates, has a higher trust factor and seems unique, though it all traces back to the same commerce play by HP. great example, g$. i think the key here was the time they put into knowing the bloggers. the play is leveraging networks which have voluntarily formed – those of the bloggers. people CHOOSE to consume this content – they form their own community. by encouraging messaging and each contest to be catered to the individual segments, the message resonates, has a higher trust factor and seems unique, though it all traces back to the same commerce play by HP.

great example, g$.

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