Comments on: Is Your Brand a Social Media Zombie?

By: Laurie Klaue

Laurie Klaue — Wed, 09 Sep 2009 22:12:14 +0000

Helpful post – thanks!

By: Josh Patel

Josh Patel — Sat, 01 Aug 2009 16:28:47 +0000

Yes very rightly put in, I think its very necessary for you participate actively on online forums and other global platform, to not only increase your brand value and goodwill but also to reach the global market.
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By: Nate Riggs

Nate Riggs — Thu, 30 Jul 2009 13:55:13 +0000

Good advice, Gary! We’ve seen a ton of brands enter social media by knee jerk reactions. One example would be the Domino’s debacle on YouTube. Domino’s had little base presence (if any at all) and tried to respond to a small crises by suddenly embracing the medium that promoted the negative message. What was interesting is that their response actually made matters worse.

To you point, had they already established a genuine and transparent presence in new media, things might have been perceived differently by the consumer public.

Lots of companies take the reactive approach, leaping to new media communication only after some type of issue or complaint has emerged. It’s a great way to put a nail in your own coffin in my opinion.

You’re giving some great advice on how brands can be more proactive in building a base that will at least show that they’ve decided to attend the online party… Keep em coming

By: Lara Kretler

Lara Kretler — Thu, 30 Jul 2009 13:40:59 +0000

Ahhh, Gary, you’ve done it again. Social media + zombies go together like peanut butter and jelly. Bravo!

By: olivier blanchard

olivier blanchard — Thu, 30 Jul 2009 01:18:02 +0000

That is hilarious! (And so true.) Great post.

By: Warren Sukernek

Warren Sukernek — Thu, 30 Jul 2009 00:08:45 +0000

Gary,

I love that term, Social Media Zombie! And it is so true. Today it is essential for brands to listen to online conversations and engage with their customers. Thanks for the shout-out to Radian6. And let’s try to rid the world of the Social Media Zombies!

Warren Sukernek
Director of Content Marketing
Radian6
@warrenss

By: Garrett

Garrett — Wed, 29 Jul 2009 21:04:48 +0000

To clarify, when I say SM is new, I simply mean becoming so mainstream. It’s not all that new at all.

By: Garrett

Garrett — Wed, 29 Jul 2009 21:04:15 +0000

Because SM is still new, when a brand (@paychex for instance – though it is just one person doing it on their own initiative, hopefully the company will catch on), when a brand follows and participates… it feels “above and beyond.”

Companies that want to use this window in time to be ahead can really bump up their image.

It was a great feeling after dumping ADP to see Paychex being so responsive on Twitter.