http://www.moneysmith.com/2009/10/branding_is_a_linch_pin/ Marketing Communications in the Age of New Media Wed, 10 Mar 2010 03:18:04 -0400 http://wordpress.org/?v=2.8.4 hourly 1 http://www.moneysmith.com/2009/10/branding_is_a_linch_pin/comment-page-1/#comment-685 perry Sat, 24 Oct 2009 18:27:15 +0000 http://www.moneysmith.com/?p=930#comment-685 Gary, Great insights and proves the point that while the channel may change and things may speed up & change frequently, the fundamentals of business are still the fundamentals of business. Business is now and has always been about people connecting to people. All of the social communication tools have just re-oriented us all (consumer & provider alike) to this fact. Long gone are the "Marketing Campaigns" where the message is controlled, protected, & pushed out to the masses. Now the masses decide what they believe and what they do not and are not afraid to engage providers and take them to task is the message is not authentic and aligned with the brand. Some may call this anarchy, I say it is freedom for all of us to give up the fallacy of control. Great post! Gary,
Great insights and proves the point that while the channel may change and things may speed up & change frequently, the fundamentals of business are still the fundamentals of business.
Business is now and has always been about people connecting to people. All of the social communication tools have just re-oriented us all (consumer & provider alike) to this fact. Long gone are the “Marketing Campaigns” where the message is controlled, protected, & pushed out to the masses. Now the masses decide what they believe and what they do not and are not afraid to engage providers and take them to task is the message is not authentic and aligned with the brand.
Some may call this anarchy, I say it is freedom for all of us to give up the fallacy of control.
Great post!

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