Author Archive
Finding People To Follow Via TweetMeme
Who should I follow on Twitter?
Great question. There are many ways to find people. But one nifty way to find SELF QUALIFIED people is via TweetMeme. What’s TweetMeme? It’s a service that bloggers use to make it easy for their readers to tweet a story on their behalf. See the greet “retweet” button to [...]
Social Media Fly in My Soup
During a recent Central PRSA panel discussion, I was asked about the “conversation threshold” in social media. That is, at what point should your organization pay attention to what’s being said about you online. It’s a good question.
Putting Social Media to Work For Non-Profit Organizations
I had the pleasure of presenting to the Ohio Association of Goodwill Industries (OAGI) this morning. Great people. Great questions. Great cause. My presentation is posted below. Click here to download it as a PDF document.
Is Your Brand a Social Media Zombie?
When it comes to using social media, some companies thrive by monitoring their brands online, participating in meaningful conversations and reaching out to key stakeholders — all breathing life into their brands. At the same time, too many organizations are neglecting their brand presence in social media, dooming them to the fate of zombies.
4 Things Non-Technical People Need to Know About Content Management Systems
A website built with a Content Management System (CMS) enables non-technical personal more access to update, edit and delete website content. Over the years, content management systems have gotten easier, faster and cheaper especially compared to custom-coded solutions. But this increase in usability, speed and affordability comes with significant tradeoffs must be understood.
A [...]
