Author Archive
4 Things Non-Technical People Need to Know About Content Management Systems
A website built with a Content Management System (CMS) enables non-technical personal more access to update, edit and delete website content. Over the years, content management systems have gotten easier, faster and cheaper especially compared to custom-coded solutions. But this increase in usability, speed and affordability comes with significant tradeoffs must be understood.
A [...]
Twitter Presentation: Serious Business. Serious Fun.
As part of the Columbus Business First “Social Media Summer Camp” series, I had the honor of presenting on Twitter. It was a lot of fun — great people, great questions.
Social Media Success Story: Romeo the Cat
I was recently invited by the Columbus Chamber of Commerce to present a short Social Media success story. I featured my friend Caroline Golon’s hobby project titled Romeo: The Cat’s Meow of Social Media. Caroline combines her savvy media relations skills and creativity with her love for shelter animals. The resulting pet project (pun [...]
Juicy Juice & VW: Advertweeting?
In a recent ad campaign by consumer package goods giant Nestle, Juicy Juice banner ads are integrated with viewer Twitter messages (”tweets”). You simply send a tweet to a designated hashtag to have it displayed within the Juicy Juice banner ad itself. This format has been dubbed “Twitter Pulse” — ostensibly reflecting there [...]
Trip to the 2009 Webby Awards – Part 2
The Webby Awards gala was held at the swanky Wall Street Cipriani — a massive ballroom decorated in Greek revival style. Host Seth Myers quipped that “there was no better place to celebrate innovation and vision than Wall Street. What?! Were there no rooms available in Detroit?”
