Social Networking
5 Ways Social Media Reminds Me of 1995
The saying goes, “Those who don’t know history are doomed to repeat it.” I’m not sure about history repeating, but it sure does rhyme. I’ve had countless deja vu moments lately as I discuss social media co-workers and clients. I’m finding 2009 to be eerily reminiscent of 1995 when I began my career in web [...]
Setting Social Media Up for Failure – Don’t Advertise
Dear Marketers:
You can’t do it all with social media. There, I said it. I know marketing budgets have been slashed and management is clamoring to use those free, newfangled Web 2.0 tools. But you can’t turn to social media to save the day. It sucks, I know.
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What Should I Tweet About?
These are the five words usually uttered Twitter by virgins who WANT to get started, but don’t know WHAT to say. The answer “you can say anything” is less than helpful. So here’s my advice: pretend you’re a radio deejay. Yep, go old school media to figure out what to say on new [...]
Best Buy: Brick & Mortar Meets Social Media
Big box retailer Best Buy has recently launched their “Remix” program which allows 3rd party sites to pull Best Buy products directly onto their sites via an open API.
Sidenote: An API stands for “application programming interface” which is basically a way for one website to automatically talk to another (exhange/pull info) behind the scenes.
Imagine this scenario: Say [...]
TV & Social Media Integration
NBA All-Star Game
During the 2009 NBA All-Star game, television station TNT offered basketball fans a treat with their online “TNT OT Extra” website that delivered multiple, simultaneous video streams alongside an integrated Facebook update feed. Visitors had the option to see updates from only their friends or from the general public.
I love the idea of [...]
