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SXSW 2010 Recap: Austintatious
Yes, I know – it’s a horrible pun. But it’s true. The South by Southwest (SXSW) Interactive conference is over the top in every regard. The 15,000+ attendees, crowded sessions and who’s who list of presenters makes for an ostentatious spectacle. Not to mention the parties — the crown jewel of the [...]
iPad Prediction: Your Newest Kitchen Appliance
Like millions of other geeks, I watched/listened/read along as Steve Jobs did his best Billy Mays impression introducing the Apple iPad. Positioned as the new mobile device that’s “between” the iPhone and laptops, the iPad is basically a giant iPod Touch. It looks gorgeous and is probably a joy to hold — which [...]
FTC Guidelines on Endorsements & Testimonials
I’m pleased to share the following guest post by Ellie Hempleman, Marketing/Communications Specialist @ Park National Bank, on FTC updates that affect advertiser and blogger disclosure. Special thanks to Central Ohio PRSA for this great educational luncheon.
December 1, 2009 marked the day the Federal Trade Commission (FTC) implemented its new “Guides Concerning the Use of [...]
Augmented Reality: When Real Life Isn’t Enough
OK everybody, hunker down for the next wave of technical wizardry known as “augmented reality” or AR for short. Bantered about by engineers and geeks for nearly two-decades, AR is finally going mainstream thanks to smartphones (such as the iPhone and Droid) as well as experimental, mainstream marketers.
Social Media Consultation: Because Even Tiger Woods Has a Swing Coach
Several years ago, my friend started a distance running program that required membership dues. Innocent enough, right? To the contrary, Columbus area running message boards were littered with scathing posts about how exercise should be free and that charging for advice on running was ridiculous. To hardcore distance runners, the notion of a pay-to-participate [...]
