Your Social Media Marketing Linch Pin: Branding
Ever watch your grandmother sort through her (postal) mail? If your granny is anything like mine, she carefully inspects and opens piece after piece. You just want to scream, “Just scan and throw it out – it’s all junk!” Having grown up in the era of bulk postage rates, we’ve developed a ninja-fast ability to discern what’s real and what’s not when it comes to the daily mail haul. Why? To preserve our mental health. We’re overloaded with marketing messages every day on the radio, television, billboards and of course, our mailbox. If we gave every offer a neighborly, 1900’s-like consideration, we’d never make it through our day. It’s too much and most of it’s crap.
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Finding People To Follow Via TweetMeme
Who should I follow on Twitter?
Great question. There are many ways to find people. But one nifty way to find SELF QUALIFIED people is via TweetMeme. What’s TweetMeme? It’s a service that bloggers use to make it easy for their readers to tweet a story on their behalf. See the greet “retweet” button to the upper right of this blog post — that’s it. Generally, the more people re-tweet your blog post, the most coverage and tacit endorsement it gets. The little green buttons are commonplace on many AdAge Power 150 blogs such as:
- Being Peter Kim
- Duct Tape Marketing
- Marketing Pilgrim
- Shift Communications – PR Squared
- Chris Brogan
Social Media Fly in My Soup
During a recent Central PRSA panel discussion, I was asked about the “conversation threshold” in social media. That is, at what point should your organization pay attention to what’s being said about you online. It’s a good question.
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Putting Social Media to Work For Non-Profit Organizations
I had the pleasure of presenting to the Ohio Association of Goodwill Industries (OAGI) this morning. Great people. Great questions. Great cause. My presentation is posted below. Click here to download it as a PDF document.
Is Your Brand a Social Media Zombie?
When it comes to using social media, some companies thrive by monitoring their brands online, participating in meaningful conversations and reaching out to key stakeholders — all breathing life into their brands. At the same time, too many organizations are neglecting their brand presence in social media, dooming them to the fate of zombies.
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