Juicy Juice & VW: Advertweeting?
In a recent ad campaign by consumer package goods giant Nestle, Juicy Juice banner ads are integrated with viewer Twitter messages (”tweets”). You simply send a tweet to a designated hashtag to have it displayed within the Juicy Juice banner ad itself. This format has been dubbed “Twitter Pulse” — ostensibly reflecting there [...]
Social Media Success Story: 31 Days of the Dragon
This is an oldie, but goodie from 2008. Computer manufacturer HP teamed up with word-of-mouth marketing specialists Buzz Corps to launch the 31 Days of the Dragon campaign. Per HP, they wanted to “deepen their commitment to the blogosphere and support new media initiatives that build strong relationships in a unique community of [...]
Setting Social Media Up for Failure – Don’t Advertise
Dear Marketers:
You can’t do it all with social media. There, I said it. I know marketing budgets have been slashed and management is clamoring to use those free, newfangled Web 2.0 tools. But you can’t turn to social media to save the day. It sucks, I know.
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SEO for Normal People: A Metaphor
Search Engine Optimization (SEO) sounds like scary, black magic. Google is the proverbial Wizard of Oz with its highly guarded search engine algorithms that determine how well (if at all) your website will be included in their system. A favorable, high listing in search engine results can be a priceless advantage for you and your [...]
