Setting Social Media Up for Failure – Don’t Advertise
Dear Marketers:
You can’t do it all with social media. There, I said it. I know marketing budgets have been slashed and management is clamoring to use those free, newfangled Web 2.0 tools. But you can’t turn to social media to save the day. It sucks, I know.
Creativity: Freshly Juiced by Social Media
Social media is oftentimes perceived as a replacement or threat to traditional Creatives charged with developing new campaigns and advertisements. It’s true: technology has lowered the threshold to producing video by anyone with a creative bee in their bonnet. But let’s not throw the baby out with the baby water. Let’s look at what social [...]
