FTC Guidelines on Endorsements & Testimonials
I’m pleased to share the following guest post by Ellie Hempleman, Marketing/Communications Specialist @ Park National Bank, on FTC updates that affect advertiser and blogger disclosure. Special thanks to Central Ohio PRSA for this great educational luncheon.
December 1, 2009 marked the day the Federal Trade Commission (FTC) implemented its new “Guides Concerning the Use of [...]
Social Media Fly in My Soup
During a recent Central PRSA panel discussion, I was asked about the “conversation threshold” in social media. That is, at what point should your organization pay attention to what’s being said about you online. It’s a good question.
Putting Social Media to Work For Non-Profit Organizations
I had the pleasure of presenting to the Ohio Association of Goodwill Industries (OAGI) this morning. Great people. Great questions. Great cause. My presentation is posted below. Click here to download it as a PDF document.
Social Media Success Story: Romeo the Cat
I was recently invited by the Columbus Chamber of Commerce to present a short Social Media success story. I featured my friend Caroline Golon’s hobby project titled Romeo: The Cat’s Meow of Social Media. Caroline combines her savvy media relations skills and creativity with her love for shelter animals. The resulting pet project (pun [...]
Social Media Success Story: 31 Days of the Dragon
This is an oldie, but goodie from 2008. Computer manufacturer HP teamed up with word-of-mouth marketing specialists Buzz Corps to launch the 31 Days of the Dragon campaign. Per HP, they wanted to “deepen their commitment to the blogosphere and support new media initiatives that build strong relationships in a unique community of [...]
