Social Media Success Story: 31 Days of the Dragon
This is an oldie, but goodie from 2008. Computer manufacturer HP teamed up with word-of-mouth marketing specialists Buzz Corps to launch the 31 Days of the Dragon campaign. Per HP, they wanted to “deepen their commitment to the blogosphere and support new media initiatives that build strong relationships in a unique community of [...]
Social Media Success Story: ClevelandIdeas.com
Starting today, I’m creating a new section on this blog to feature Social Media Success Stories. I know they’re out there — so I’m going to start collecting them for easy reference and to give them props for jobs well done. Please send me more ideas using my email address listed to the right.
Setting Social Media Up for Failure – Don’t Advertise
Dear Marketers:
You can’t do it all with social media. There, I said it. I know marketing budgets have been slashed and management is clamoring to use those free, newfangled Web 2.0 tools. But you can’t turn to social media to save the day. It sucks, I know.
People are the Ultimate Brand Ambassadors
At last month’s South by Southwest (SXSW) Interactive conference, I was lucky to sneak into the TechCrunch blogger lounge to schmooze with the industry’s elite. The particular afternoon I was there was sponsored by Microsoft Live Search. Microsoft — BOO! Right? I’m like millions of others who absolutely respect Microsoft for [...]
What Should I Tweet About?
These are the five words usually uttered Twitter by virgins who WANT to get started, but don’t know WHAT to say. The answer “you can say anything” is less than helpful. So here’s my advice: pretend you’re a radio deejay. Yep, go old school media to figure out what to say on new [...]
