What Should I Tweet About?
These are the five words usually uttered Twitter by virgins who WANT to get started, but don’t know WHAT to say. The answer “you can say anything” is less than helpful. So here’s my advice: pretend you’re a radio deejay. Yep, go old school media to figure out what to say on new [...]
SEO for Normal People: A Metaphor
Search Engine Optimization (SEO) sounds like scary, black magic. Google is the proverbial Wizard of Oz with its highly guarded search engine algorithms that determine how well (if at all) your website will be included in their system. A favorable, high listing in search engine results can be a priceless advantage for you and your [...]
Social Media: On Brand? On Spirit!
If done correctly, advertisements (print/TV/whatever) are carefully crafted and placed to be ON BRAND. At least the smart ones are. But when it comes to social media, it’s not about ads – it’s about people. People can’t be controlled to always be on brand. So what’s a social media conscious organization to do?
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You Are Your Brand — And It’s ALL About Branding
Another piece of gold from Gary V. Whose brand are you building?
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Advice for Britney Spears on Twitter
Gary Vaynerchuk doles out some tough love to Brit Brit on how to use (or NOT use) Twitter.
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