FTC Guidelines on Endorsements & Testimonials
I’m pleased to share the following guest post by Ellie Hempleman, Marketing/Communications Specialist @ Park National Bank, on FTC updates that affect advertiser and blogger disclosure. Special thanks to Central Ohio PRSA for this great educational luncheon.
December 1, 2009 marked the day the Federal Trade Commission (FTC) implemented its new “Guides Concerning the Use of [...]
Social Media Success Story: Romeo the Cat
I was recently invited by the Columbus Chamber of Commerce to present a short Social Media success story. I featured my friend Caroline Golon’s hobby project titled Romeo: The Cat’s Meow of Social Media. Caroline combines her savvy media relations skills and creativity with her love for shelter animals. The resulting pet project (pun [...]
Juicy Juice & VW: Advertweeting?
In a recent ad campaign by consumer package goods giant Nestle, Juicy Juice banner ads are integrated with viewer Twitter messages (”tweets”). You simply send a tweet to a designated hashtag to have it displayed within the Juicy Juice banner ad itself. This format has been dubbed “Twitter Pulse” — ostensibly reflecting there [...]
Trip to the 2009 Webby Awards – Part 2
The Webby Awards gala was held at the swanky Wall Street Cipriani — a massive ballroom decorated in Greek revival style. Host Seth Myers quipped that “there was no better place to celebrate innovation and vision than Wall Street. What?! Were there no rooms available in Detroit?”
Trip to the 2009 Webby Awards – Part 1
This definitely falls into the Social Media @ PLAY category. Back in March, a friend from RHI/The Creative Group encouraged me to enter their online essay contest asking about trends on the Internet. I wrote about the convergence of social media integrating with popular websites that were also streaming live television. Think back to [...]
