SEO for Normal People: A Metaphor
Search Engine Optimization (SEO) sounds like scary, black magic. Google is the proverbial Wizard of Oz with its highly guarded search engine algorithms that determine how well (if at all) your website will be included in their system. A favorable, high listing in search engine results can be a priceless advantage for you and your [...]
Brand Icons — Let Them Speak!
During the Fall of 2007, my wife and I happily announced that we were expecting a new bundle of joy in the coming months. With family and friends spread around the country, we (and by “we” I mean “I”) set up a Baby Blog where I proceeded to write entries from the eyes of [...]
Creativity: Freshly Juiced by Social Media
Social media is oftentimes perceived as a replacement or threat to traditional Creatives charged with developing new campaigns and advertisements. It’s true: technology has lowered the threshold to producing video by anyone with a creative bee in their bonnet. But let’s not throw the baby out with the baby water. Let’s look at what social [...]
