Social Media Success Story: ClevelandIdeas.com

Starting today, I’m creating a new section on this blog to feature Social Media Success Stories. I know they’re out there — so I’m going to start collecting them for easy reference and to give them props for jobs well done. Please send me more ideas using my email address listed to the right.
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5 Ways Social Media Reminds Me of 1995

The saying goes, “Those who don’t know history are doomed to repeat it.” I’m not sure about history repeating, but it sure does rhyme.  I’ve had countless deja vu moments lately as I discuss social media co-workers and clients. I’m finding 2009 to be eerily reminiscent of 1995 when I began my career in web [...]


Setting Social Media Up for Failure – Don’t Advertise

Dear Marketers:
You can’t do it all with social media. There, I said it. I know marketing budgets have been slashed and management is clamoring to use those free, newfangled Web 2.0 tools. But you can’t turn to social media to save the day. It sucks, I know.
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TV & Social Media Integration
NBA All-Star Game

During the 2009 NBA All-Star game, television station TNT offered basketball fans a treat with their online “TNT OT Extra” website that delivered multiple, simultaneous video streams alongside an integrated Facebook update feed.  Visitors had the option to see updates from only their friends or from the general public.    
I love the idea of [...]


Social Network Usage Stats (Jan ‘09)

Courtesy of www.compete.com, here are some interesting stats on social network usage.  Two of my favorites made giant leaps forward: Twitter from 22 to 3rd & Ning 23rd to 12th.
Also noteworthy, this the first time Facebook has outranked MySpace.  A sign of things to come?

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