Setting Social Media Up for Failure – Don’t Advertise
Dear Marketers:
You can’t do it all with social media. There, I said it. I know marketing budgets have been slashed and management is clamoring to use those free, newfangled Web 2.0 tools. But you can’t turn to social media to save the day. It sucks, I know.
TV & Social Media Integration
NBA All-Star Game
During the 2009 NBA All-Star game, television station TNT offered basketball fans a treat with their online “TNT OT Extra” website that delivered multiple, simultaneous video streams alongside an integrated Facebook update feed. Visitors had the option to see updates from only their friends or from the general public.
I love the idea of [...]
Social Network Usage Stats (Jan ‘09)
Courtesy of www.compete.com, here are some interesting stats on social network usage. Two of my favorites made giant leaps forward: Twitter from 22 to 3rd & Ning 23rd to 12th.
Also noteworthy, this the first time Facebook has outranked MySpace. A sign of things to come?
Facebook: I Love You – I Hate You (Part I)
Dear Facebook:
We’ve been spending a lot of time together recently. I think we should finally open up and be honest. While I love so much about you, you drive me crazy. And here’s why…
Over the past 13 years working in web development, I’ve planned and managed over 50 large, content management system/database driven websites. If [...]
Why Does Social Media Hurt My Eyes?
Answer? Organization.
Social media systems offer amazing new ways for people to connect, share and collaborate. Many of these I simply can’t live without. But for as much as I heart shiny Web 2.0 icons, the actual page structures and visual organization of social media sites drive me crazy. They’re hurting my ability to convince intelligent [...]
