Social Media: On Brand? On Spirit!
If done correctly, advertisements (print/TV/whatever) are carefully crafted and placed to be ON BRAND. At least the smart ones are. But when it comes to social media, it’s not about ads – it’s about people. People can’t be controlled to always be on brand. So what’s a social media conscious organization to do?
Social Media TV — Current
As I watch the Vice Presidential debate, I realize I’m watching the future — the future of social media video. Below is a screen capture from the cable channel Current TV. While video plays, Twitter posts (from users worldwide) stream across the screen.
Social Media Voyeur: How Do You Feel?
One of my worst traits is eavesdropping on conversations while in public places: restaurants, stores, walking down the street. Drives my wife crazy. It’s so entertaining to hear little, personal snippets of stories without intruding or affecting the conversation.
