Social Media @ Work & Play » Mood Monitoring

Social Media: On Brand? On Spirit!

Gary Moneysmith — Mon, 24 Nov 2008 00:04:43 +0000

If done correctly, advertisements (print/TV/whatever) are carefully crafted and placed to be ON BRAND. At least the smart ones are. But when it comes to social media, it’s not about ads – it’s about people. People can’t be controlled to always be on brand. So what’s a social media conscious organization to do?

When it comes to people, don’t think brand – think SPIRT. Human beings simply can’t walk thru life constantly acting and speaking “on message” to reinforce some associated brand. Even if they try, others will see through their being so one-dimensional. It’s boring. Don’t be that guy.

Instead, think about being ON SPIRIT — a much more organic and meaningful expression way to breathe continuous life into a brand.

So when you (or your employees) are interacting with other people online, don’t suffer from “paralysis of analysis” on whether or not you’re precisely ON BRAND. Rather, think about what you’re saying/doing to gauge if it’s in spirit of your organization’s brand.

Google realized this early and adopted their mantra for employees: Don’t be evil. To be even safer, I’d recommend the Golden Rule: Treats others as you’d want to be treated yourself.

So if stay ON SPIRIT while interacting in social media while your advertising delivers your message ON BRAND, you’ll stand out as an organization that can both talk the talk AND walk the walk.

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Social Media TV — Current

Gary Moneysmith — Fri, 03 Oct 2008 01:32:44 +0000

As I watch the Vice Presidential debate, I realize I’m watching the future — the future of social media video. Below is a screen capture from the cable channel Current TV. While video plays, Twitter posts (from users worldwide) stream across the screen.

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Social Media Voyeur: How Do You Feel?

Gary Moneysmith — Mon, 25 Aug 2008 03:11:41 +0000

One of my worst traits is eavesdropping on conversations while in public places: restaurants, stores, walking down the street. Drives my wife crazy. It’s so entertaining to hear little, personal snippets of stories without intruding or affecting the conversation.

Apparently I’m not the only one. Artist and computer scientist Jonathan Harris launched a computer program that monitors and captures the “mood” of the Internet. His system scans blogs throughout the world every few minutes looking for entries including the words “I feel…” or “I am feeling…” Grabbing nearly 20,000 feelings/entries per day, his system includes over 7.5 million entries. So then what?

His elaborate database of emotions is fed into a visual interface available at www.WeFeelFine.org. Definitely check out his web site to really understand and appreciate it. The system allows to view results by feeling, gender, age, location and weather. Yep, weather.

Below is his “The Web’s secret stories” presentation at the 2007 TED Conference:

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