FTC Guidelines on Endorsements & Testimonials
I’m pleased to share the following guest post by Ellie Hempleman, Marketing/Communications Specialist @ Park National Bank, on FTC updates that affect advertiser and blogger disclosure. Special thanks to Central Ohio PRSA for this great educational luncheon.
December 1, 2009 marked the day the Federal Trade Commission (FTC) implemented its new “Guides Concerning the Use of [...]
Social Media Fly in My Soup
During a recent Central PRSA panel discussion, I was asked about the “conversation threshold” in social media. That is, at what point should your organization pay attention to what’s being said about you online. It’s a good question.
Print PDF
Social Media Success Story: ClevelandIdeas.com
Starting today, I’m creating a new section on this blog to feature Social Media Success Stories. I know they’re out there — so I’m going to start collecting them for easy reference and to give them props for jobs well done. Please send me more ideas using my email address listed to the right.
Print [...]
Muck Rack – Journalist Twitter Feed Aggregator
Here’s an interesting idea. Check out Muck Rack — a Web site that tracks Twitter messages written by the journalists who do the muckraking for major media outlets.
According to MuckRack.com, “What if you could get tomorrow’s newspaper today? Now you sorta can. Muck Rack makes it easy to follow one line, real time [...]
People are the Ultimate Brand Ambassadors
At last month’s South by Southwest (SXSW) Interactive conference, I was lucky to sneak into the TechCrunch blogger lounge to schmooze with the industry’s elite. The particular afternoon I was there was sponsored by Microsoft Live Search. Microsoft — BOO! Right? I’m like millions of others who absolutely respect Microsoft for [...]
