Guest Interview: Social Media Strategist David Griner

I’m very happy to share this guest interview with David Griner, a social media strategist for Luckie & Company and the mastermind behind The Social Path blog. Also a contributor to Adweek’s AdFreak.com,  he has done social media work and training for Little Debbie, Blue Cross and Blue Shield of Alabama, to name but [...]


Blogging Through History

Interesting video from CBS Sunday Morning. While I don’t think history repeats itself, it sure does rhyme. Here are a few points of interests:

Did you know there were 14,000 daily and weekly newspaper in the early 1900’s thanks to low cost printing presses?
America’s first newspaper included a blank page to allow readers to write [...]


Social Media: On Brand? On Spirit!

If done correctly, advertisements (print/TV/whatever) are carefully crafted and placed to be ON BRAND.  At least the smart ones are.  But when it comes to social media, it’s not about ads – it’s about people.  People can’t be controlled to always be on brand.  So what’s a social media conscious organization to do?


2.Ohio Private Reception Blog Coverage

A star-studded lineup of technology innovators came to Columbus, Ohio Friday night to discuss reigniting innovation in corporate America and harnessing the power of social networking.  The evening also included inspiring insight into the Obama campaign’s grassroots marketing via the Internet.


Brand Icons — Let Them Speak!

During the Fall of 2007, my wife and I happily announced that we were expecting a new bundle of joy in the coming months. With family and friends spread around the country, we (and by “we” I mean “I”) set up a Baby Blog where I proceeded to write entries from the eyes of [...]