Social Media Success Story: 31 Days of the Dragon
This is an oldie, but goodie from 2008. Computer manufacturer HP teamed up with word-of-mouth marketing specialists Buzz Corps to launch the 31 Days of the Dragon campaign. Per HP, they wanted to “deepen their commitment to the blogosphere and support new media initiatives that build strong relationships in a unique community of [...]
Guest Interview: Social Media Strategist David Griner
I’m very happy to share this guest interview with David Griner, a social media strategist for Luckie & Company and the mastermind behind The Social Path blog. Also a contributor to Adweek’s AdFreak.com, he has done social media work and training for Little Debbie, Blue Cross and Blue Shield of Alabama, to name but [...]
SEO for Normal People: A Metaphor
Search Engine Optimization (SEO) sounds like scary, black magic. Google is the proverbial Wizard of Oz with its highly guarded search engine algorithms that determine how well (if at all) your website will be included in their system. A favorable, high listing in search engine results can be a priceless advantage for you and your [...]
