Is Your Brand a Social Media Zombie?
When it comes to using social media, some companies thrive by monitoring their brands online, participating in meaningful conversations and reaching out to key stakeholders — all breathing life into their brands. At the same time, too many organizations are neglecting their brand presence in social media, dooming them to the fate of zombies.
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How can Non-Profits Use Social Media?
I was recently a speaker @ the Huntington Bank’s “Seeds of Growth” symposium here in Columbus, Ohio. Our panel (”Marketing in the 21st Century”) discussed ways non-profit organizations can better market themselves using traditional (print/billboard) and new media techniques. While I was confident going into the conference that social media was a strong option, I’m [...]
