Is Your Brand a Social Media Zombie?
When it comes to using social media, some companies thrive by monitoring their brands online, participating in meaningful conversations and reaching out to key stakeholders — all breathing life into their brands. At the same time, too many organizations are neglecting their brand presence in social media, dooming them to the fate of zombies.
How can Non-Profits Use Social Media?
I was recently a speaker @ the Huntington Bank’s “Seeds of Growth” symposium here in Columbus, Ohio. Our panel (”Marketing in the 21st Century”) discussed ways non-profit organizations can better market themselves using traditional (print/billboard) and new media techniques. While I was confident going into the conference that social media was a strong option, I’m [...]
