Social Media Success Story: 31 Days of the Dragon
This is an oldie, but goodie from 2008. Computer manufacturer HP teamed up with word-of-mouth marketing specialists Buzz Corps to launch the 31 Days of the Dragon campaign. Per HP, they wanted to “deepen their commitment to the blogosphere and support new media initiatives that build strong relationships in a unique community of [...]
Best Buy: Brick & Mortar Meets Social Media
Big box retailer Best Buy has recently launched their “Remix” program which allows 3rd party sites to pull Best Buy products directly onto their sites via an open API.
Sidenote: An API stands for “application programming interface” which is basically a way for one website to automatically talk to another (exhange/pull info) behind the scenes.
Imagine this scenario: Say [...]
2.Ohio Private Reception Blog Coverage
A star-studded lineup of technology innovators came to Columbus, Ohio Friday night to discuss reigniting innovation in corporate America and harnessing the power of social networking. The evening also included inspiring insight into the Obama campaign’s grassroots marketing via the Internet.
