iPad Prediction: Your Newest Kitchen Appliance
Like millions of other geeks, I watched/listened/read along as Steve Jobs did his best Billy Mays impression introducing the Apple iPad. Positioned as the new mobile device that’s “between” the iPhone and laptops, the iPad is basically a giant iPod Touch. It looks gorgeous and is probably a joy to hold — which [...]
Your Social Media Marketing Linch Pin: Branding
Ever watch your grandmother sort through her (postal) mail? If your granny is anything like mine, she carefully inspects and opens piece after piece. You just want to scream, “Just scan and throw it out – it’s all junk!” Having grown up in the era of bulk postage rates, we’ve developed a ninja-fast ability [...]
Putting Social Media to Work For Non-Profit Organizations
I had the pleasure of presenting to the Ohio Association of Goodwill Industries (OAGI) this morning. Great people. Great questions. Great cause. My presentation is posted below. Click here to download it as a PDF document.
Is Your Brand a Social Media Zombie?
When it comes to using social media, some companies thrive by monitoring their brands online, participating in meaningful conversations and reaching out to key stakeholders — all breathing life into their brands. At the same time, too many organizations are neglecting their brand presence in social media, dooming them to the fate of zombies.
Social Media Success Story: Romeo the Cat
I was recently invited by the Columbus Chamber of Commerce to present a short Social Media success story. I featured my friend Caroline Golon’s hobby project titled Romeo: The Cat’s Meow of Social Media. Caroline combines her savvy media relations skills and creativity with her love for shelter animals. The resulting pet project (pun [...]
