Social Media Success Story: 31 Days of the Dragon
This is an oldie, but goodie from 2008. Computer manufacturer HP teamed up with word-of-mouth marketing specialists Buzz Corps to launch the 31 Days of the Dragon campaign. Per HP, they wanted to “deepen their commitment to the blogosphere and support new media initiatives that build strong relationships in a unique community of [...]
Social Media Success Story: ClevelandIdeas.com
Starting today, I’m creating a new section on this blog to feature Social Media Success Stories. I know they’re out there — so I’m going to start collecting them for easy reference and to give them props for jobs well done. Please send me more ideas using my email address listed to the right.
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5 Ways Social Media Reminds Me of 1995
The saying goes, “Those who don’t know history are doomed to repeat it.” I’m not sure about history repeating, but it sure does rhyme. I’ve had countless deja vu moments lately as I discuss social media co-workers and clients. I’m finding 2009 to be eerily reminiscent of 1995 when I began my career in web [...]
Setting Social Media Up for Failure – Don’t Advertise
Dear Marketers:
You can’t do it all with social media. There, I said it. I know marketing budgets have been slashed and management is clamoring to use those free, newfangled Web 2.0 tools. But you can’t turn to social media to save the day. It sucks, I know.
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What Should I Tweet About?
These are the five words usually uttered Twitter by virgins who WANT to get started, but don’t know WHAT to say. The answer “you can say anything” is less than helpful. So here’s my advice: pretend you’re a radio deejay. Yep, go old school media to figure out what to say on new [...]
