Is Your Brand a Social Media Zombie?
When it comes to using social media, some companies thrive by monitoring their brands online, participating in meaningful conversations and reaching out to key stakeholders — all breathing life into their brands. At the same time, too many organizations are neglecting their brand presence in social media, dooming them to the fate of zombies.
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Twitter Presentation: Serious Business. Serious Fun.
As part of the Columbus Business First “Social Media Summer Camp” series, I had the honor of presenting on Twitter. It was a lot of fun — great people, great questions.
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Social Media Success Story: Romeo the Cat
I was recently invited by the Columbus Chamber of Commerce to present a short Social Media success story. I featured my friend Caroline Golon’s hobby project titled Romeo: The Cat’s Meow of Social Media. Caroline combines her savvy media relations skills and creativity with her love for shelter animals. The resulting pet project (pun [...]
Juicy Juice & VW: Advertweeting?
In a recent ad campaign by consumer package goods giant Nestle, Juicy Juice banner ads are integrated with viewer Twitter messages (”tweets”). You simply send a tweet to a designated hashtag to have it displayed within the Juicy Juice banner ad itself. This format has been dubbed “Twitter Pulse” — ostensibly reflecting there [...]
Trip to the 2009 Webby Awards – Part 2
The Webby Awards gala was held at the swanky Wall Street Cipriani — a massive ballroom decorated in Greek revival style. Host Seth Myers quipped that “there was no better place to celebrate innovation and vision than Wall Street. What?! Were there no rooms available in Detroit?”
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