Trip to the 2009 Webby Awards – Part 1
This definitely falls into the Social Media @ PLAY category. Back in March, a friend from RHI/The Creative Group encouraged me to enter their online essay contest asking about trends on the Internet. I wrote about the convergence of social media integrating with popular websites that were also streaming live television. Think back to [...]
Social Media Success Story: 31 Days of the Dragon
This is an oldie, but goodie from 2008. Computer manufacturer HP teamed up with word-of-mouth marketing specialists Buzz Corps to launch the 31 Days of the Dragon campaign. Per HP, they wanted to “deepen their commitment to the blogosphere and support new media initiatives that build strong relationships in a unique community of [...]
Social Media Success Story: ClevelandIdeas.com
Starting today, I’m creating a new section on this blog to feature Social Media Success Stories. I know they’re out there — so I’m going to start collecting them for easy reference and to give them props for jobs well done. Please send me more ideas using my email address listed to the right.
Print [...]
5 Ways Social Media Reminds Me of 1995
The saying goes, “Those who don’t know history are doomed to repeat it.” I’m not sure about history repeating, but it sure does rhyme. I’ve had countless deja vu moments lately as I discuss social media co-workers and clients. I’m finding 2009 to be eerily reminiscent of 1995 when I began my career in web [...]
Setting Social Media Up for Failure – Don’t Advertise
Dear Marketers:
You can’t do it all with social media. There, I said it. I know marketing budgets have been slashed and management is clamoring to use those free, newfangled Web 2.0 tools. But you can’t turn to social media to save the day. It sucks, I know.
Print PDF
