Social Media @ Work & Play » YouTube http://www.moneysmith.com Marketing Communications in the Age of New Media Fri, 01 Apr 2011 04:05:07 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Putting Social Media to Work For Non-Profit Organizations http://www.moneysmith.com/2009/09/putting-social-media-to-work-for-non-profit-organizations/ http://www.moneysmith.com/2009/09/putting-social-media-to-work-for-non-profit-organizations/#comments Mon, 14 Sep 2009 17:38:45 +0000 Gary Moneysmith http://www.moneysmith.com/?p=847 I had the pleasure of presenting to the Ohio Association of Goodwill Industries (OAGI) this morning. Great people. Great questions. Great cause. My presentation is posted below. Click here to download it as a PDF document.

]]> http://www.moneysmith.com/2009/09/putting-social-media-to-work-for-non-profit-organizations/feed/ 1 Creativity: Freshly Juiced by Social Media http://www.moneysmith.com/2008/08/creativity-freshly-juiced-by-social-media/ http://www.moneysmith.com/2008/08/creativity-freshly-juiced-by-social-media/#comments Thu, 21 Aug 2008 02:50:52 +0000 Gary Moneysmith http://www.moneysmith.com/?p=27 Social media is oftentimes perceived as a replacement or threat to traditional Creatives charged with developing new campaigns and advertisements. It’s true: technology has lowered the threshold to producing video by anyone with a creative bee in their bonnet.  But let’s not throw the baby out with the baby water.  Let’s look at what social media offers to learn how Creatives can leverage it for their own good.

Video game maker Electronic Arts discovered the Tiger Woods “Jesus Shot” video on YouTube where a gamer somewhat makes fun of EA allowing Tiger to walk on water and hit a golf ball from the middle of a pond.  Could be perceived as a glitch in the game. I mean, come on, Tiger’s good, but everyone knows cats don’t like water.

EA capitalizes on the YouTube video and “responds” by releasing a new video showing Tiger walking onto the pond and hitting a golf ball.   The video ends with “It’s not a glitch.  He’s just that good.”  Brilliant.  They convert a annoying situation into a creative epiphany that ends up being a fantastic commercial.  Oh, and they post the commercial to YouTube, of course, generating 80,000 views in 2-days.  Now THAT’S being creative.

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