Comments on: Words I Use Carefully http://www.moneysmith.com Marketing Communications in the Age of New Media Wed, 10 Mar 2010 03:18:04 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: perry http://www.moneysmith.com/words-marketers-have-ruined/comment-page-1/#comment-659 perry Mon, 15 Jun 2009 13:08:55 +0000 http://moneysmith.com/?page_id=5#comment-659 "Expert" This is a word used by many with no reasonable way to challenge. I think the only logical way you can be labeled an expert is if others refer to you in that manner. Remember what Margaret Thatcher said, "Being powerful is like being a lady. If you have to tell people you are, you aren't." “Expert”
This is a word used by many with no reasonable way to challenge. I think the only logical way you can be labeled an expert is if others refer to you in that manner. Remember what Margaret Thatcher said, “Being powerful is like being a lady. If you have to tell people you are, you aren’t.”

]]> By: Autumn http://www.moneysmith.com/words-marketers-have-ruined/comment-page-1/#comment-40 Autumn Sun, 21 Sep 2008 02:38:09 +0000 http://moneysmith.com/?page_id=5#comment-40 Hits. In regards to website statistics, this is so often confused with "unique visitors" or even "page views" that it makes it hard for people to really understand how many people are viewing their content unless they have an in-depth understanding of what all of these terms mean. I think "hits" is too often over-used, as the number of "hits" tend to spiral into daydreams of something dramatic and exciting... when really the numbers often mean something ordinary. Rather I think that hits should be used not as a concrete measurement, but only in relevance to time - as an abstract graph with no numbers attached. Hits.

In regards to website statistics, this is so often confused with “unique visitors” or even “page views” that it makes it hard for people to really understand how many people are viewing their content unless they have an in-depth understanding of what all of these terms mean. I think “hits” is too often over-used, as the number of “hits” tend to spiral into daydreams of something dramatic and exciting… when really the numbers often mean something ordinary. Rather I think that hits should be used not as a concrete measurement, but only in relevance to time – as an abstract graph with no numbers attached.

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